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What is the big deal about content marketing?

What is the big deal about content marketing?

£72.53 billion was spent on content, video marketing and social media in 2013 (eMarketer) so if  you haven’t started your content marketing efforts, it’s time you did. 79% of B2B marketers use content marketing to achieve brand awareness goals. (Content Marketing Institute and Marketing Profs) 91% of B2B marketers use content marketing. (Content Marketing Institute) CompaniesRead more about What is the big deal about content marketing?[…]

More business buyers engage first online

More business buyers engage first online

  Smartphones, tablets, social media and the Internet are changing the way businesses buy products and services. An independent survey, performed by business development experts Larato, of business leaders in mid to large UK Enterprises shows that, over the past year, 61.3% of business buyers have researched the problem they want to solve, set their requirementsRead more about More business buyers engage first online[…]