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Case study example for an SME

Case study example for an SME

The business

A B2B Cloud based SaaS company with 250 employees, 30 channel partners worldwide and 50 field sales (remote) is spending approximately £600,000 each year on marketing content.

The challenges

  1. Marketing have to run multiple campaigns and online events with a major product releases every 3-4 months. They can measure effectiveness of lead campaigns based on conversion increase but do not have a granular view of costs per type of content.
  2. Sales teams and Partners have to be continually updated on new offerings. This is time consuming and expensive.
  3. Sales teams find it time consuming to locate relevant content to send to prospects/accounts for the stage in their CRM. This is causing them to miss their targets.
  4. The partner portal is continuously updated but there is no data to find out if partner teams are promoting latest content.
  5. Content packaging (Video, audio, documents) is outsourced to a digital media company and costs approximately £12,000 per campaign package. This is viewed as too expensive.

The solutions with Andomise

With Andomise, the marketing team could…

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