Andomise BLOG

Sales enable your business with smarter content access

Don’t let your sales and marketing automation dumb down your business

Don’t let your sales and marketing automation dumb down your business

Many B2B marketers have fallen in love with sales and marketing automation solutions.
And rightly so; the promise of driving awareness about a product or service into a conversion funnel that delivers qualified leads, increases profit margins and drives business growth is highly attractive. No wonder that spend on sales and marketing automation is forecast to increase 60% this year (Raab Associates).Among all of this potential, there are downsides to sales and marketing automation that are causing B2B marketers to re-think their strategies and ways of working with these technologies.Sales and marketing automation can dumb down your business, creating the opposite outcome from the quality sales pipeline sought. In this series of short posts we consider the three big traps that could result in unwanted dumbing down. Read more AboutDon’t let your sales and marketing automation dumb down your business