There were virtually no marketing automation systems in use when American historian Daniel J. Boorstin told us
“Technology is so much fun but we can drown in technology. The fog of information can drive out knowledge.”
Today’s marketers are drowning in technology. There is a platform for creating and sending emails, another one for social media, yet another one or two for online content management. The list goes on. In fact 50% of Enterprise marketing teams use multiple automation systems. It isn’t surprising then that 85% of them don’t feel they are using these systems to their full potential.
These statistics are all very interesting – but what do they actually mean in practice?
We asked a group of Enterprise marketers – all using marketing automation systems – three simple questions that revealed some very interesting answers. Read more AboutBlow out the fog and draw in the knowledge …