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Why “go-to-market content”?

Why “go-to-market content”?

Every company has a process for going to market that is focused on how the organisation will develop and deliver their offerings to reach market penetration, revenue and profitability expectations.
Delivering the right information (content) to the right people at the right time is an obvious requirement.You could be forgiven for thinking that content is primarily a marketing and sales need. When you google B2B content, “content marketing” and related services fill the first few pages. A simple definition of content marketing is “using content to engage a target audience to drive profitable customer activity”, and it’s clearly an important part of a company’s go-to-market activities, but it is only part.Go-to-market functions, such as sales, marketing, product management, partners and customer services all use company information and generate content of their own. Each of these functions is a touch point in the overall customer experience and plays a key role in the outcomes of the go-to-market process. Yet they are often isolated from changes in the marketplace, from a company’s strategic priorities, even from each other. Read more AboutWhy “go-to-market content”?
Why is content marketing important?

Why is content marketing important?

90% of consumers find custom content useful. (TMG Custom Media) Articles with images get 94% more views. (Jeff Bullas) 58% of consumers trust editorial content. (Nielsen) 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute) 60% are more likely to be on the lookoutRead more about Why is content marketing important?[…]