Why is content marketing important?

Unknown

  • 90% of consumers find custom content useful. (TMG Custom Media)
  • Articles with images get 94% more views. (Jeff Bullas)
  • 58% of consumers trust editorial content. (Nielsen)
  • 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)
  • 60% are more likely to be on the lookout for products when looking at content marketing. (The CMA)
  • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)

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