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Who owns the problem of (sales) content?

Who owns the problem of (sales) content?

“Who is going to own the problem of content?” So says Stephen Diorio, chief analyst, Forbes CMO Practice. “Sales wants the content and can tell you what it should look like. But marketing has to provide it, and there’s a shared responsibility to maintain it.” A summary of the findings in the Forbes report* isRead more about Who owns the problem of (sales) content?[…]