Andomise BLOG

Sales enable your business with smarter content access

What is Sales Enablement?

What is Sales Enablement?

It may seem late to be asking this question, given how long we have been talking about it.  However, recent conversations with partners in the UK and the USA show that the term is used to mean so many different things that it’s a good idea to make it clear exactly what we are talkingRead more about What is Sales Enablement?[…]

Marketing Asset Management made easy

Marketing Asset Management made easy

Best-in-class” companies across a wide range of industries are twice as likely to use a DAM (or MAM) system for marketing functions than the average company in their respective industry. These same “best-in-class” companies reported a 23% year over year reduction in time to market, and an 18% increase in average return on marketing investments.Read more about Marketing Asset Management made easy[…]

For sales enablement – what content do you need?

For sales enablement – what content do you need?

A recent Linkedin survey of over 6,300 buyers, marketers and sales shows what content buyers rate important. What content do you need to produce, manage and distribute for effective sales enablement? A summary is that customers still rate the “what is it and what does it do” content most highly but your customer facing peopleRead more about For sales enablement – what content do you need?[…]

If you got 20% more selling time what would you do with it?

If you got 20% more selling time what would you do with it?

The obvious answer would be to just spend more time selling. But the apparently obvious isn’t always best. Where does the 20% more selling time come from? According to numerous respected analyst reports, customer surveys, sales enablement vendors and countless anecdotal reports, B2B sales reps waste at least 20% of their time searching for theRead more about If you got 20% more selling time what would you do with it?[…]

Who owns the problem of (sales) content?

Who owns the problem of (sales) content?

“Who is going to own the problem of content?” So says Stephen Diorio, chief analyst, Forbes CMO Practice. “Sales wants the content and can tell you what it should look like. But marketing has to provide it, and there’s a shared responsibility to maintain it.” A summary of the findings in the Forbes report* isRead more about Who owns the problem of (sales) content?[…]

Who’s counting file downloads?

Who’s counting file downloads?

How popular are your files? As the owner of a file about your products or services there are many ways to put the file out in the public domain for others to view and download. If you want to see how many times your file has been downloaded or shared your options start to narrowRead more about Who’s counting file downloads?[…]